Spring Clean Your Website

Spring is the perfect time to refresh not just your office, but also your website! A fresh, updated website enhances patient engagement, improves SEO, and increases appointment bookings. Follow these **five key updates** to ensure your site is ready for the season.

5 Updates to Boost Patient Engagement

1. Refresh Your Content for SEO & Relevance
   Keeping content updated helps with both search rankings and user engagement. Here’s what to do:
   • Update outdated pages (office hours, services, team bios).
   • Add fresh blog content on eye health topics like spring allergies.
   • Optimize for SEO using local keywords (e.g., "best optometrist in [your city]").
   **Pro Tip:** A blog can increase website traffic by up to 55%! Post at least one article per month.
2. Speed Up Your Website for a Better User Experience
   A slow-loading website can cost you potential patients. Speed up your site by:
   • Compressing images to improve load times.
   • Removing unnecessary plugins.
   • Using browser caching for faster page loads.
   **Pro Tip:** Test your site speed with Google PageSpeed Insights!
3. Ensure a Mobile-Friendly Experience
   With 70% of traffic coming from mobile users, a responsive design is crucial:
   • Check mobile responsiveness and navigation.
   • Ensure forms and booking pages work seamlessly on phones.
   • Make buttons and links easy to tap.
   **Pro Tip:** Google ranks mobile-friendly websites higher, so a responsive design is a must!
4. Improve Calls-to-Action (CTAs) for More Bookings
   Make it easy for visitors to take action:
   • Use strong CTA language like "Schedule Your Eye Exam Today!"
   • Make buttons visible and easy to click.
   • Ensure contact details are prominently displayed.
   **Pro Tip:** A "Book Now" button at the top of your website can boost conversions by 20%!
5. Secure Your Website & Update Software
   Security is vital for protecting patient data and maintaining trust:
   • Ensure your website uses HTTPS encryption.
   • Update plugins and software regularly.
   • Run security scans for malware or vulnerabilities.
   **Pro Tip:** Google prioritizes secure websites, so having an SSL certificate is essential!